Αρχική iptv-news Czech R2B2 expands programmatic HbbTV network

Czech R2B2 expands programmatic HbbTV network

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The Czech thematic channel Retro Music TV has begun programmatic sales of ad space on HbbTV.

Purchases and sales can be made via the digital ad network R2B2 Multiscreen.

Retro Music TV is now the third music channel on the network after Ocko and Ocko Star. Claiming around 250,000 viewers a day, it focuses on the “greatest hits and music information from the 60s to the begiining of the new millennium”.

Ad space can be bought via the Adform DSP. The ad tech is provided by Hybrid, a partner company of R2B2.

With Retro Music TV, there are now a total of 12 TV channels on R2B2’s programmatic network.



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