IBC 2016 wraps up with tech stars

IBC 2016 wraps up with tech stars

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CBT639 IBC 2016 wraps up with tech stars

Broadcasters were urged to start leveraging the emerging technology available to start explaining stories rather than simply ‘following the money’, by Lord David Puttnam in his IBC Masterclass address. Citing George Clooney’s Oscar-winning Good Night, and Good Luck (2005) quote “unless TV started again to teach, and to illuminate, and to inspire then it was no more than merely wires and lights in a box”, he wrapped up the sentiment of innovation that set the tone for IBC 2016.



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