The DTT multiplex operator broadcasts channels as diverse as QVC, Drama, Channel5+1, Quest, Hochanda, Blaze, ITVBe and CBS Reality.
Appleton has been at ITV since 2012, and has held a number of roles across strategy, online, and technology. Prior to ITV he was part of the strategy arm of Accenture, working on a variety a variety of media and telco companies.
“SDN is a crucial part of the DTT eco-system with a multitude of industry-wide stakeholders. I look forward to working closely with broadcaster partners, helping them to reach audiences on the most widely used TV platform in the UK,” said Appleton.
He replaces Tim Cadbury who is now Financial Director of ITV Commercial.