Αρχική iptv-news BBC widens reach in Latvia

BBC widens reach in Latvia

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The Latvian public broadcaster’s channel LTV7 has started carrying Russian-language news from the BBC.

On Wednesdays, as part of the LTV7’s Russian-language programming from 19.00, there will be a live linkup with the BBC’s Broadcasting House in London. A BBC News Russian presenter will introduce the day’s story that especially resonates with the Latvian audience.

Commenting on the development, Americo Martins, head of journalism, BBC World Service Americas and Europe Region, said: “Collaboration partnership with LTV7 is a great development for the BBC News Russian presence in Latvia, where we are now operating a newsgathering bureau. Our correspondents in Riga help expand the BBC’s coverage of Latvia and the Baltic states. Our linkups with the national channel LTV7 will help showcase to Latvia’s Russian-speaking audience the BBC’s global and regional reporting.”

Sergey Nesterov, LTV board member, added: “For Latvian TV and LTV’s Russian broadcasting, collaboration with the BBC means an opportunity to add high-quality content to the Russian-language output. Importantly, linkups with BBC News Russian will be part of the daily news bulletins. LTV appreciates opportunities for international cooperation, and this is not the only project we have with leading global public media. Our collaboration with the BBC is very important, and I believe that our viewers, too, will appreciate its results.”

In addition to the website bbc.com/russian, the BBC connects with its Russian-speaking audiences via social media such as Facebook, VKontakte, Instagram, Twitter, Telegram, YouTube, Google+, LiveJournal and OK.ru.

BBC News Russian is part of the BBC World Service.



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