Media Club represents Prima’s portfolio of TV channels (Prima, Prima Cool, Prima Love, Prima Zoom, Prima Max and Prima Krimi), along with its online services, print publications, radio stations and other assets.
It also represents TV channels operated by Ocko and Barrandov, along with Prima Comedy Central, Nickelodeon, Mnam TV and channels distributed by Atmedia Czech.
Commenting on the development, Ladislav Dianiska, the company’s business director, said: “I’m glad we will be able to reinforce our market position again in the New Year. In year-on-year comparison, we are increasing our share and achieving a better reacheon affinity target groups. Clients are increasingly using multichannel communication strategy from TV to radio, print, online, HbbTV to events. This allows us to have a rapid media coverage of almost 100% of the population. We can effectively reach specific target groups, especially in the food, hobby and new pet segments”.