Massive’s groundbreaking UX management console AXIS helps run sports and entertainment services for organisations including the BBC, Bell Media, Channel 5, Telecine/Sony Pictures Television and DR and several others. It will sit alongside Deltatre’s OTT platform Amplify completing an end to end OTT product street. Amplify is used by the ATP’s Tennis TV, NFL Game Pass Europe, Juventus Pass, FINA TV, and several others.
“This shift to OTT is accelerating throughout the world, and the ability to customise individual viewing experiences and create genuine consumer engagement is vital to the movement. Massive’s next-generation user interface and audience engagement software are proven to drive ARPU,” said Giampiero Rinaudo, Deltatre Co-Founder, and CEO. “The acquisition strengthens our leadership positions and expands us both globally and into an important growth area.”
Massive will operate as a division of Deltatre, which will have 18 offices worldwide, and nearly 1,000 full-time staff.
“The integration of our targeted UX platform, Massive AXIS, with Deltatre’s robust product portfolio will combine to offer our customers a highly scalable, quick-to-market solution that drives engagement and increase the profitability of over-the-top video services,” said Ron Downey, Massive Co-Founder, and CEO,
Deltatre works across virtual broadcast studios to OTT services, state-of-the-art digital platforms, real-time content and data syndication, and broadcast graphics.
The deal is subject to customary approval. Gibson Dunn served as legal advisor for Deltatre and HSBC was the financial advisor. Massive’s legal advisor was DLA Piper; its financial advisor is Raymond James.