Japanese advertising company Dentsu wants to become a shareholder in UK-based Perform Group, operator of live sports streaming portal DAZN.
“We can confirm that we have responded to the equity investment opportunity in Perform Group Ltd,” Dentsu confirmed today, according to a report by German industry magazine new business.
At the same time, Perform Group issued the following statement: “Perform Group Financing plc is pleased to announce that Perform Group Limited, our ultimate parent company, has signed definitive documents with Dentsu Inc. in respect of a new equity investment in the share capital of Perform Group Limited. The closing of the new equity investment will be subject to certain customary conditions, including receipt of applicable regulatory approvals.”
Do details were given on the amount of the investment or the financial volume of the transaction.