According to Divan.TV, Coincast TV is one of the first programmes offered through its new blockchain-based platform, which is introducing Real-Time Bidding (RTB). RTB is a system through which viewers watch ad-supported content for 30% of the revenue generated by the advertising and content owners receive 50% of the total advertising revenue.
Commenting on the development, Andrey Koldyuk, founder and chairman of the Divan.TV board, said: “Coincast TV is one of the first content producers who realised the value of our new business model where content creators will receive 50% instead of the current 3-5% paid by other video content platforms. We aim to set a new industry standard with blockchain protocol for the video streaming market, to give content creators more transparency and eventually more revenue for them directly”.
Heidi Cuthbert, executive producer of Coincast TV, added: “The opportunity with Divan.TV is a huge vote of confidence in the show which is produced out of Perth. It’s great to be able to work with an international media technology company that’s disrupting the business model for content”.
Coincast TV is a mainstream ‘fintire’ TV programme covering fintech, technology and blockchain news. Season 1 premiered on Sky News Australia and was distributed across the News Corp channels and Apple TV, with news stories embedded on the Wall Street Journal. It is focused on producing quality financial, technical and business information to share with a growing global network of crypto-enthusiasts.
Meanwhile, Divan.TV was founded in 2011 and is one of the first providers of global OTT services in Europe. It offers viewers around 200 TV channels and 50,000 films updated weekly. Its new Divan.TV 2.0 video platform is expected to launch in Q1 this year.