Enensys offers network operators products and solutions for the TV content distribution value chain, regardless of the technology used: DVB, ATSC3.0, ISDB, DAB, DTMB, 4G/5G. Enensys has already developed and deployed a regionalised advertising solution for DVB-T2 networks on a major European national network, and wants to strengthen its involvement as a provider of targeted content solutions.
“Our vocation is to support broadcast players to help them optimise and monetise the distribution of their content. Interactive services are a complementary means to enable this monetszation, in particular through targeted advertising. As HbbTV is the benchmark standard for interactive TV services, our membership in HbbTV will allow us to strengthen our resources to achieve this ambition,” commented Régis Le Roux, CEO and founder of Enensys.
“The gradual introduction of addressed advertising opportunities in broadcast streams is a major challenge for our customers, which should enable them to combine the power of broadcast with the ‘tailor-made’ capacity of broadband. Enensys wants to be able to offer its customers all over the world an effective technical solution that will allow them to seize this opportunity.”