The first fruits of Apple’s foray into television production are expected to appear between March 2018 and the summer.
The New York Times reports the hardware to software company has told producers that it intends to deliver programming that’s in keeping with its bright, optimistic brand identity.
Already the company has outspent both Facebook and YouTube as it joins the increasing number of tech companies looking to expand into television production.
What isn’t clear is how Apple intends to deliver the content, whether it will be bundled into one of its existing payment plans, largely centred around storage, or attract its own subscription fee.
Since October 2017, Apple has signed 12 programming deals, nine of which have been “straight to series”, by-passing the traditional pilot associated with US production.
Apple Worldwide Video has a staff of 40 and is planning divisions for adult drama, childrens, Latin American and European programming.