The Sky Media brokered deal will see trailers for 20th Century Fox’s Alita: Battle Angel and The Kid Who Would Be King with Universal showing How to Train your Dragon: The Hidden World and Secret Life of Pets 2.
Andrew Mortimer, Director of Client Strategy at Sky Media, said: “Our new partnership with both 20th Century Fox and Universal is just the beginning of our plans to enhance the Sky Cinema experience. The campaign will allow studios to showcase their latest releases to true movie lovers. We’re always keen to partner with brands to find the perfect combination that deliver on their objectives and elevate the viewer experience.”
Sky Media wants to expand the feature to include additional studios, capitalizing on the fact that Sky Cinema viewers are 54% more likely to visit the cinema once a week or more compared to average individual.