As part of the deal, the iflix app will be made available on all Foxxum-enabled devices in key markets, including Malaysia, Indonesia and the Philippines. The deal will deliver iflix content to millions of connected devices.
This partnership expands Foxxum TV store’s suite of content and services for Asian, Middle Eastern and North African audiences. The flexibility of Foxxum’s solution facilitates iflix content and brand discovery across all geographies. A tailored design, dedicated previews, hand-picked recommendations and features like ‘Movie of the Day’ will cater to different territories and audiences and offer a one-of-a-kind Smart TV experience. A dedicated kids section rounds up to the best Smart TV user experience.
Now available to over one billion consumers throughout Asia, the Middle East and North Africa, iflix has established itself as the market leader in video streaming. Offering consumers a library of top Hollywood, regional and local TV shows and movies, including a number of exclusives and award-winning programs, news and live events – each subscription allows users to access the service on up to five devices, including smartphone, laptop, tablet and television sets wherever, whenever.
Goncalo Carvalho, iflix Client Partner Asia, commented: “We want to give all users the freedom to enjoy iflix on any screen of their choice, especially as the demand for premium OTT services increases across Asia, the Middle East and North Africa. Our partnership with Foxxum allows for iflix’s seamless integration on Smart TVs to deliver an exceptional experience to our users.”
“This partnership strengthens Foxxum’s footprint in the region. Combining our technology and iflix’s high-quality content allows us to provide customers, partners, and viewers the most delightful watching experience. We are committed to continually upgrade our contents through partnerships with regional elites like iflix,” said Ronny Lutzi, CEO at Foxxum..