We’re always being encouraged to get interactive for one reason or another, but what happens when there’s something to watch on TV?
The answer was revealed during last night’s last 16 tie between England and Columbia. And according to Virgin TV Operations Director, Digital Entertainment, Stephen Featham revealed on social media it’s not much.
Featham has shared the reverse of what we might normally expect from the UK cablenet with a distinct lack of interaction from its customers.
Looking at the graph you can track the action on the pitch and on the sofa from the 19:00 BST kick-off through to the peak lack of usage at 21:52 when the last England penalty hit the back of the net.