Αρχική iptv-news Internet overtakes TV advertising in Russia

Internet overtakes TV advertising in Russia

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The total internet ad spend in Russia in the first three quarters of this year amounted to R141.5 million (€1.84 billion).

According to figures produced by the Association of Communications Agencies (AKA) and published by Vedomosti, this was 22% more than in the same period in 2017.

At the same time, TV revenues increased by 12% to R131 billion and radio revenues by 1% to R11.7 billion and OOH was unchanged at R31.2 billion, of which outdoor accounted for R25.4 billion (+3%). Print advertising over the period fell by 10% to R13 billion.

The ad market as a whole was worth R328 billion in the first nine months of this year, or 13% more than in 2017.

TV ad revenue for 2018 is projected to be 10% higher than last year and to grow by a further 10% in 2019.



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