De Nooijer joins M7 Group from Discovery, where he left his Distribution & Business Development role for Discovery in Western Europe and the Nordics earlier this year. He will report to Stefano Colombo, VP Content at M7.
The appointment of Mertijn de Nooijer confirms M7’s ambition to further strengthen its hybrid TV proposition, combining the benefits of linear television viewing with the growing consumer demand for an interactive and on-demand content offering via OTT.
“We are very pleased with the appointment of Mertijn. He has a deep knowledge of the international media landscape and brings a ton of experience in traditional and new digital content distribution to the table. Moreover, Mertijn has an outstanding track record on negotiating multi territory content-licensing deals. I am sure he will be able to help to strengthen our business and wish him all the success in this new role,” said Stefano Colombo, VP Content of M7 Group.