Figures published by the Association of Communication Agencies in Russia (AKAR) show that total ad spend in the first six months of 2018, net of VAT, amounted to R219 billion (€2.79 billion), or 13% more than in the corresponding period in 2017.
Internet spend was in the range R90.5-91.5 billion (+21%), while that for TV R90-91 billion (+13%).
Within the latter, the main channels accounted for R86.5-87.5 billion (+12%) and thematic services R3.3-3.4 billion (+46%).
While radio spend grew by 2% year on year to R7.5-7.7 billion, press fell by 9.1% to R8.9-9.1 billion.
Interestingly, the biggest loss was recorded on the OOH transport sector (-23%), though OOH as a whole grew by 1% to R21-21.4 billion.