First reported by the Los Angeles Times, the premise is that it saves the viewer from have to adjust the standard Netflix bar that gives the ability to fast forward or rewind through a piece of content.
Arguably, the pop up could be annoying if all you really want to do is carry on watching.
To date, the notification has only appeared on Netflix Originals, films and a limited amount of licensed content. Typically, Netflix will test features on a limited number of subscribers before making the decision to roll them out to a wider audience.
Reaction from viewers has not been entirely favourable, suggesting Netflix will give the feature some thought before deciding what to do next.