The channel focuses on points-based, game shows such as Mastermind, Countdown, The Weakest Link and Only Connect, with over 100 episodes available at launch.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “Quiz shows prove hugely popular with viewers and have been a staple of British television over the years. What makes these programmes so appealing and enjoyable is not only that you can watch on your own but also they can bring out friendly family competition. We are sure Virgin TV customers will love this addition to our Video on Demand service.”
Rod Henwood and Nick James, co-founders of IQTV, added: “There are 3.5 million superfans of intelligent quiz shows in the UK and Eire, and IQTV is the first service dedicated exclusively to them. The great thing about intelligent quiz shows is that they entertain and challenge in equal measure; it’s a form of television that viewers can fully participate in. Launching IQTV on Virgin TV, a pioneer in on demand television, is a great boost to our service and a strong addition to their offering.”
IQTV is available through Virgin TV’s Video on Demand service and can be accessed by customers on Mix packages and above.