Speaking at the Telecom Insights vent from Telecompaper, CEO Thomas van de Weerd told the audience transaction on the platform are growing 50% year-on-year. Pathé Thuis specialises in brand new movies, that can be rented six months after the theatrical release. Rental pricing varies between €1.99 to €5.99.
The platform covers almost all movies that are available in the country, 432 last year (2017). Apart from rental Pathé also offers the possibility to buy the titles as electronic download (EST) for an average price of €14.95.
He also unveiled the ways people are accessing the streaming platform, 50% on smart TVs, 25% on mobile, 15% on the web and the remaining 10% on other devices, including Playstation and Apple TV. No surprise that smart TVs are the main platform for watching movies; at the moment 44% of all Dutch TV sets are connected smart TVs.
Half the viewing of Pathé Thuis takes place via operators, the other half as OTT streaming.
The platform was started in 201, when there was no streaming market. “We built the platform in six moths, but it took us three years to get all the VOD rights’ according to Van de Weerd.
During the first year of operation, viewing was quite different, with only 8% of all TV sets being smart: 17 was on smart TVs, 22% on mobile, 31% on the web and 37% on other devices, mainly games consoles.