Αρχική iptv-news Polish regulator inks TV audience measurement deal

Polish regulator inks TV audience measurement deal

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Poland’s National Broadcasting Council (KRRiT) has signed a contract with the Institute of Telecommunications to conduct TV audience surveys.

The surveys will be based on Return Path Data (RPD) analysis, which is obtained from cable or satellite set-top boxes using a return path from the decoder to the operator.

In a statement, the KRRiT says that the contract includes the development of the concept of data collection, analysis and processing of RPD data and the presentation of analytical results.

It adds that the research potential is over 11.5 million households, but if the growing smart TV market is factored in the range is even larger and includes DTT.

The KRRiT also says that at the same time it has started collecting anonymous data from operators, thanks to which it will be possible to conduct statistical analysis of behaviours in real time.

It is expected that thanks to this cooperation, it will also be possible to analyse the distribution of TV channels on the internet. Operators will be given access to the data results.

It concludes by saying that this is another step to single-source media consumption research.



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