New research from Parks Associates finds 24% of UK broadband households that own a smart speaker with personal assistant would like to control their smart TV via this device, nearly twice as many as any other device.
“In the U.K., the NPS of smart speakers is negative, so Amazon, Google Home, and other vendors have some work to do to better adapt their products for the U.K. market,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates.
“While these products are immensely popular in the US, in the UK, smart light bulbs have a higher purchase intention for the next year. Overall usage of personal assistant apps in the U.K. matches the US overall, so there is consumer interest for voice control. The smart speaker form factor has yet to deliver the experience U.K. customers expect.”
Kent will present this and other consumer research and discuss its implications in the conference keynote Opportunities and Future Growth in the Smart Home: The UK Consumer at the 13th-annual Connections Europe: Strategies for Smart Home and Consumer IoT on 13-14 November at the Amsterdam Marriott Hotel,.