Russia’s legal online video market was worth R7.36 billion (€96.7 million) in the first half of this year, or 32% more than in the same period in 2017.
For this year as a whole, according to a forecast by Telecom Daily, it is likely to amount to around R14 billion, a 20% increase on 2017.
Significantly, paid online video services are growing at the expense of ad funded ones, claiming 59.6% of revenues in H1, or three percentage points more than a year earlier.
Telecom Daily says that in H1 ivi (24%), YouTube (14%) and Okko (12%) were the market leaders and accounted for almost half of revenues. Megafon TV (83%), ivi and Okko (60%) each saw the highest revenue growth in H1. In the AVOD sector, ivi (37%), YouTube (23%) and RuTube saw the greatest growth. Furthermore, YouTube claimed the highest revenues (30% of the total), followed by ivi (19%) and Rutube (15%).
Ivi was also the leading service in the paid on demand sector in terms of revenues, accounted for 27% of the total, followed by Okko (20%) and Rostelecom (14%). Tvzavr saw the biggest growth (109%), ahead of Channel One (96%) and Megafon TV.