The agreement between At The Races and PMU is for three years.
At The Races will also be the PMU’s online video streaming provider in the UK & Ireland as PMU launches a full daily service of over 10,000 live French thoroughbred and trotting races to the UK and Irish online betting markets.
On screen At the Races will become Sky Sports Racing on or before January 1st.
Matthew Imi, Chief Executive, At The Races said: “This is a very exciting new partnership for us with France Galop, Le Trot and PMU and one that has immense potential. French racing is already well supported by owners and trainers in the UK and Ireland but we will showcase the strength and quality of French thoroughbred racing throughout the year in a way that has never been done before by UK racing media.”
Among the highlights will be 27 Group 1 Flat races, a further 214 Flat Pattern races and the €5 million Qatar Prix de l’Arc de Triomphe raceday at ParisLongchamp.
Cyril Linette, CEO, PMU said: “We see a great opportunity for French racing in the UK and Ireland. At The Races will be a strong partner for us to help deliver our high quality racing to the online betting market and at the same time generate interest with regular broadcast coverage and promotion.”
The agreement will help compensate for the loss of racing from Irish courses to the premium Racing UK.