The number of registered accounts has also increased to more than 1.5 million.
“The success of Pathé Thuis is due to the offer of new cinema films where the customer, without the need for a subscription, pays per film, and to the increasing need of consumers to consume content ‘over the top’ (via apps). We are available everywhere, from your smart TV at home to your mobile phone at the campsite in France,” said Thomas van de Weerd, managing director Pathé Thuis.
85 percent of Pathé Thuis customers also have a current Netflix subscription. This indicates that, in addition to Netflix’ success, consumers also like to watch new films, soon after the theatrical release.
The growth of Netflix also helps the position of Pathé Thuis, according to Van de Weerd. “We are pleased to note that the upward trend is continuing and that it confirms our ambitions in terms of market share. Consumers clearly show that there is a demand for an à la carte platform such as Pathé Thuis.”