Αρχική iptv-news Third of video subscribers claim UHD impacts choice of video services

Third of video subscribers claim UHD impacts choice of video services

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Men aged between 25 and 34 are the most interested in the availability of Ultra High Definition (UHD), according to a new HIS Markit survey.

Of the five countries surveyed, 36 per cent of video subscribers claimed UHD content effected their decision with the most interest coming in the 17 to 44 age bracket.

More than a third of video subscribers across the five markets surveyed – the United States, UK, Germany, Japan and Brazil – indicated that UHD content is important in their choice of video service, across both paid-for and free services

Consumers who indicated UHD content figured into their choice of video services were more likely than others to own connectable video devices – particularly games consoles and over-the-top (OTT) streaming devices, like Apple TV and Chromecast. Owners of Apple TV, PS4 Pro, Xbox One X and other 4K-capable devices had the highest uplift in connection rates to the primary TV screen, indicating a desire to consume the latest technologies and watch high-definition video content.

IHS says the finding is particularly important because most connected devices allow access to similar video content apps. Lower-cost devices, like Fire TV and Roku, saw little or no change in household penetration compared to those who indicated UHD is important to all other video subscribers.



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