With this agreement, the media group has acquired, amongst other assets, four Sky channel electronic programme guide positions and the associated brand assets.
Through this deal, Trace signals its return on the UK market, 22 years after the brand was first launched there as an iconic print magazine.
Since then, Trace has grown into a global multimedia brand for Afro Urban music and lifestyle, operating 24 themed pay TV channels as well as radios, events, content, mobile and digital services in 180 countries.
“Trace is extremely excited to be back in the UK, one of the world’s largest and most dynamic markets for both music and urban culture,” said Olivier Laouchez, Chairman, CEO and co-founder of Trace Group.
“We are looking forward to bringing the Trace brand, touch and expertise to these 4 UK music channels as well as synergies with the rest of the Trace ecosystem. This new and strong UK presence will ideally complement and strengthen our existing operations in Africa, France, the USA, the Caribbean and the Indian Ocean.”
“With this strategic acquisition, we will bring together the best of Trace and the best of the UK Afro Urban scene,” said Laurent Dumeau, Managing Director Trace UK.
“Having four Trace-owned channels in the UK is a great asset on which to build the future of Trace music networks, just as Trace channels are transitioning from simple linear TV feeds to hybrid platforms with strongly integrated broadcast, digital, mobile and social components.”