Media Group Ukraine’s TV channels Futbol 1 and Futbol 2, along with the country’s leading cable operator Volia, have been awarded the broadcast rights to the UEFA Champions League and Europa League for three seasons beginning 2018/19.
Commenting on the development, Guy Laurent Epstein, UEFA marketing director, said: “We are pleased to conclude an agreement with Volia and Media Group Ukraine in Ukraine (Futbol 1 / Futbol 2), which gives them the right to broadcast all matches of the UEFA Champions League and UEFA Europa League in 2018-21. This confirms the strong relationship between UEFA and the Media Group Ukraine on the territory of Ukraine, as well as a significant step for Volia, as it has begun to buy football content. We look forward to seeing our partners bring UEFA club competitions to the marketplace where passions are always high, for example, the success of the UEFA Champions League final in Kiev”.
Alexander Denisov, the director of Futbol 1 and 2, added: “It is the unity of effort and experience of the TV channels Futbol 1 and Fubol2 , the only paid sports TVchannels in Ukraine, and the largest telecommunications services provider Volia, that will allow Ukrainian fans to enjoy spectacular European football for the next three seasons. The main club tournaments of the planet will be available in Ukraine in the best quality and in optimum conditions”.
György Zsembery, CEO Volia, said: “The joint victory in the tender is a strategically important step for the company Volia as a leader in the digital entertainment market. The right to broadcast premium sports content is a contribution to the development of paid television and sports marketing in Ukraine. This gives us the opportunity to provide Ukrainian consumers with digital interactive services, high-speed internet and exclusive movie channels, as well as innovative sporting products. We are honoured to know that UEFA also sees us as a reliable partner in Ukraine”.
The partnerhip between Futbol 1 and Futbol 2 and Volia will allow viewrs in nearly 15 million households in Ukraine to watch live broadcast of the UEFA Champions League and Euroap League over the next three years.