UKTV is to be able to provide access to catch-up data following an agreement with the audience researchers BARB.
The channel group, which includes Dave, Watch and Alibi, has become part of BARB’s Project Dovetail, which aims to give accurate streaming audiences alongside the traditional linear audience.
Its been made possible through an integration by Simplestream which is launching the live streaming via the UKTV Play app.
The service has previously been restricted to BARB’s public service shareholders BBC, ITV, Channel 4, Channel 5, Sky.
UKTV is currently jointly owned by BBC Studios and Discovery.