VIMN wants to reposition the music channel as a destination for unscripted shows. A similar format already runs in the United States.
From October 2 the new look channel – once known as Video Hits 1 – will premier series including Love and Hip Hop Miami, Black Ink Crew, Love & Hip Hop New York.
“VH1 is a powerful brand stateside, with the channel delivering 12 consecutive quarters of growth in share and a string of Emmy wins. We look forward to building the brand in the UK and delivering a range of noisy, bold and fun content that our UK audience is sure to love.” commented Kelly Bradshaw, Vice President & Brand Lead, MTV UK.
VH1 will be managed and programmed by the MTV UK brand team and is available on Sky 174 and Virgin 316.