All Amazon Fire TV and Apple TV subscribers in the US have access to the interactive Xite platform, allowing viewers to choose from nearly 100 different theme channels, or create their own channel by choosing from a specific genre, decade and visual style with Xite’s Mixer feature. In December 2018, Xite went live in the US on Comcast Xfinity X1.
In addition, there are plans to bring Xite’s renewed interactive product to Europe this year. “Music videos continue to dominate the streaming and online video market. With Xite, we see a huge opportunity to bring a platform 100% focused on music videos to the United States and the rest of the world and offer music fans a new way to experience music videos,” said Cees Honig, Co-CEO of Xite.
With XITE’s music video platform, music fans can access virtually any video clip available through agreements with all major and independent music labels. Viewers can enjoy music videos by popular artists such as Ariana Grande, Billie Eilish and Cardi B, upcoming acts such as Rosalia, Ava Max and Mahalia, classics such as Nirvana, 2Pac and Destiny’s Child, and many more – as well as nearly 100 different theme channels such as On The Radar, Ultimate Throwback, Siempre Latino and Country Today.