Marianne Siproudhis, CEO of FranceTV Publicité, announced the appointment of Yasmina Azelmad (formerly of Fox Networks Group and Eurosport Group) as International Managing Director, at FranceTV Publicité.
Yasmina Azelmad will lead and head the Sales and the International Marketing teams and will be responsible for generating and growing international advertising revenue across all channels and digital media platforms for France Télévisions, France 24, MCD and TV5 Monde. She will also be in charge of cementing close relationships with advertisers and with the network’s partner agencies around the world.
Marianne Siproudhis said : “I am delighted to place the steering of the sales and international marketing teams in Yasmina’s capable hands. In her career to date, she has shown herself to be particularly at ease in international relations, negotiations and the development of strategic partnerships. The sheer quality of her network around the world and her commercial drive will be of great value in pursuing our international ambitions and developing our activity on expanding overseas markets.”
Yasmina Azelmad will report directly to Marianne Siproudhis, and will be a member of the Executive Committee.