He’ll replace Matteo Mammì, who has decided to leave Sky to take on ‘a new professional challenge’.
The announcement was made in an internal memo from group chief executive Jeremy Darroch.
It creates a vacancy for the head of Sky Italia.
Zappia will be responsible for all markets outside the UK and Ireland, effectively adding Germany, Austria and Switzerland to his portfolio.
Carsten Schmidt will retain his role as CEO for Germany, Austria and Switzerland and will now report to Zappia.